Hollow Profit Honours Lost Voices and Hopes for a Safer Future in New Single ‘Mortal Men’
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Rising hip-hop artist Hollow Profit (the moniker of Brody Lee Burke) is set to release his poignant new single, ‘Mortal Men’, on June 20, followed by an evocative music video on June 27, directed by RoeKanuu (Nicholas Anderson), represented by Decent Music PR.
A powerful meditation on violence, mortality, and the enduring hope for a better future, ‘Mortal Men’ serves as a lyrical tribute to lives lost far too soon — both in the hip-hop community and closer to home. Hollow Profit shares, “We are here today and gone tomorrow. Let us build a better future with the time we have.”
Raised in Duluth, Minnesota, Burke found his passion for hip-hop at 14 after hearing Eminem’s ‘Berserk’ on a family road trip. But it was Kendrick Lamar’s To Pimp a Butterfly that ignited the fire in him to write his own material — a turning point that now fuels his dynamic voice as Hollow Profit. His style blends the introspective storytelling of Kendrick, the gritty wisdom of Wu-Tang Clan, and the elusive realness of MF DOOM.
Produced by Be Franky and Katsuro (Alberto Salinas), ‘Mortal Men’ tackles themes rarely confronted with such raw honesty. Hollow Profit reflects on the grim pattern of violence claiming young rappers — from 2Pac and Biggie to Pop Smoke and King Von — and draws connections to tragedies in his own community.
“I read that hip-hop artists are something like 30 times more likely to be murdered than those in other genres. Whether that number is exact or not, it rings true to me,” says Hollow Profit. “This song is for all the lost ones. For my cousin’s brother who was killed at 19, and for my wife’s co-worker who died in a quadruple homicide. It feels like we’re surrounded by death, but I’m not afraid of it — I just want a safer world for my kids.”
With a sound reminiscent of 2Pac, Joey Bada$$, and 50 Cent, ‘Mortal Men’ is a timely and vital offering from an artist on the rise. As a hometown hero rooted in pain, truth, and purpose, Hollow Profit invites listeners to mourn, reflect, and ultimately hope.
CREDITS
Lyrics: Brody Lee Burke p/k/a Hollow Profit
Production: Be Franky, Alberto Salinas p/k/a Katsuro
Music Video: RoeKanuu (Nicholas Anderson)
