Empara Mi Unveils Mesmerising Video for ‘Closer to Heaven’
The music video follows her cinematic tradition, building on the decadent and emotionally provocative visuals of 'Masochist' and ‘On Call For You’, but this time with a visceral indie-rock edge and the most heavenly of mosh pits. The visuals draw parallels to her previous work - echoes of female empowerment and defiance with perfectly fitting choreography. The slow motion shots add effect and atmosphere - showcasing Empara Mi’s talent not just as a musician but as a performer. The video breathes life into a symbolic message, that there is healing in pain. An arrow in Empara Mi’s chest remains throughout but the ending is prominent and perhaps most important - she now has angel wings.
Empara Mi enters the next chapter of her conceptual album Monsters & Masochists with ‘Closer to Heaven’, a soaring, nostalgic indie power ballad that pays homage to the raw energy of early Paramore and the cinematic drama of Evanescence. The epic track blends unfiltered emotion with anthemic hooks that beg to be screamed into the night. This nostalgic sound that Empara Mi has claimed will awaken a feeling in people from one generation to the next.
Speaking on the release, Empara Mi said: “This song feels like dancing on the edge of a cliff, leaning over just to feel closer to someone you can no longer touch. There’s a strange comfort in that kind of sadness, a quiet hope buried in the grief of knowing you’re just a bit closer to heaven. At the same time, I wanted it to feel euphoric, like the music I grew up screaming in my bedroom. Everything I’m writing now feels like a conversation with my younger self, and there’s something that's healing about finally screaming along with her and saying everything I didn’t know how to say then.”
Fresh from monumental milestones, including over 3 million YouTube views within a month of the first two releases from the project with ‘I Can’t’, winning Best Music Video at the Cannes World Film Festival amongst other acclaims from the Berlin Music Video Awards, and the Los Angeles and London Music Video Awards and with ‘Masochist’ winning at Europe Music Video awards.
Her TikTok has amassed over 10 million video views across first releases from this project and over 18.5M in total. There is huge support for the project already - radio stations such as BBC Radio 1 are continuing to champion her by making Empara Mi their ‘get to know’ artist of June. Conforming only to her own brilliant, fantastical ideas, her work continues to push boundaries and blur lines, earning her a loyal following.
As with the previous three chapters, which have achieved over 2.3 million views on YouTube, Empara Mi immediately pulls the audience into the dichotomy that forms the basis of ‘Monsters & Masochists’; the types of contradictions that are so attractive to humans. Each video has a unique setting, atmosphere and aesthetic, lending to captivating cinematography and costuming. The videos work together, complementing each other beautifully, creating something bigger and bolder - building anticipation for an audience who is eager to see what may come next. It is apparent from even a single frame of her music videos why this is an artist who has won Best Music Video at the Cannes World Film Festival.
About Empara Mi
Captivating, enigmatic, and boldly unconventional, Empara Mi is carving her own lane in music. Her debut album, ‘Suitcase Full of Sins’, became an underground sensation during the pandemic, racking up over 45 million streams and landing tracks like ‘Blood in the Water’ and ‘Ditch’ in global Netflix hits such as Ginny & Georgia and Behind Her Eyes.
Her cinematic sound has been featured in Transformers, Fortnite, Riviera, and Dynasty, alongside global campaigns for Apple and Pretty Little Thing. Most recently, her rendition of ‘God’s Gonna Cut You Down’ for Day of the Jackal, sparked widespread acclaim.
Empara Mi is in the midst of a breakthrough moment. As much a visual artist as a musician, her conceptual album ‘Monsters & Masochists’ is unfolding in tidal waves, with Chapter 1: ‘I Can’t’ amassing over 1 Million YouTube views and over 1.1 million TikTok views in its first month and Chapter 2: ‘Masochist’ succeeding it with over 500k YouTube views in its first two weeks. ‘I Can’t’ was the Best Music Video winner at the Cannes World Film Festival, earning additional honours from music video awards in Berlin, LA and London. The single debuted at #64 on the UK iTunes Chart and was named BBC Introducing Track of the Week. Deezer featured the song on their Brand New UK playlist (6 million followers) and they spotlighted Empara as their Global Artist to Watch.
Across her career so far, Empara Mi has achieved over 45 million global streams, over 10.6 million YouTube views on her music and her genre-defining track ‘Ditch’ has been viewed more than 6.4 million times on TikTok.
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