SUPER MARKET announce Shopping List EP | 'Ice Cream single out now
Manchester duo Super Market announce first product collection Shopping List via Heist or Hit for May 2nd
Latest single ‘Ice Cream’ out now
To celebrate the release they host an Office Party in Manchester on May 1st
Super Market - 'Ice Cream'
https://www.youtube.com/watch?v=ygAol8Ejfjc
APRIL 23 - Manchester business-chic duo Super Market reveal details of their debut product collection the Shopping List EP - out May 2nd via cult label Heist or Hit. They host an Office Party in Manchester on May 1st to celebrate the release. The final preview - ‘Ice Cream’ - is out now.
On ‘Ice Cream’ jazzy chords underpin a psychedelic swirl, with vocals delivered akin to Kevin Parker and Mac DeMarco experimenting with every setting on the vocoder.
It’s high concept indie with bittersweet energy flooding the upper-midrange frequencies. The lyrics about Gen-Z treat culture speak to thousands powerlessness in the face of macroeconomic trends and using an ice cream man as a metaphor for trickle down economics is iconic.
On the single - the duo say:
“Take your hands off the keyboard and grab yourself a spoon: Ice Cream is here to soothe your overworked soul with soft-serve synths and sickly-sweet nostalgia, as the lyrics, more British than Mr. Whippy, hit you with waves of longing.”
Josh Super and Jack Market met via a chance encounter at one of the biggest business conferences in the North-West: “if we didn’t capitalise it would simply be bad business”. Subsequently, a new pop-consultancy was registered with the relevant tax authorities - and the start-up began looking for aural investors.
The office-core aesthetic stems from business school first principles - get noticed. Already catching attention around Manchester, they’ve been stopped in the streets on numerous occasions, recognised for their iconic ties and Brit-pop haircuts. Now that’s what I call guerilla marketing.
‘Ice Cream’ by Super Market is out now (April 23) via Heist or Hit; Shopping List follows on May 2nd.
Super Market Online
Website / Instagram / TikTok / YouTube / Facebook / Bandcamp / Spotify / SoundCloud
Live Dates
25th April - ‘Ice Cream’ Single Release Party - Vinyl Whistle, Leeds
1st May - ‘Shopping List’ Office Party - Sammy’s, Manchester
12th May - Sydney & Matilda, Sheffield
20th May - Zanzibar, Liverpool - supp. The Drop Jonnies
5th June - Rat and Pidgeon, Manchester
19th June - Band on the Wall, Manchester - supp. OPENFLY
27th September – Deaf Institute, Manchester - supp. Vincent’s Last Summer
Shopping List EP Track-Listing
1. Cereal
2. Instant Coffee
3. Bread
4. Sangria
5. Ice Cream
6. Cigarettes (Nicotine)
